Privacy Policy

Last Updated 28 April, 2026

1. Introduction

Dharampal Satyapal Limited (hereinafter "us," "we", "our", "DSL" or "Company") is engaged in the sourcing and distribution of dairy products, including but not limited to milk, dahi, paneer, under its brand, "Ksheer" through offline and online platforms.

The Company is committed to protecting and respecting your privacy and processes your personal data through lawful and proper means in compliance with the Digital Personal Data Protection Act, 2023, Digital Personal Data Protection Rules, 2025, and other applicable laws in India (collectively, the "Data Protection Legislation").

2. Purpose & Scope

The purpose of this Privacy Notice is to describe how the Company processes your personal data when you access and use our Platform — to manage customer relationships, provide services, process payments, communicate with you, and maintain internal records.

This Notice applies to all Users who access, use or interact with our Platform, including customers, prospective buyers, service providers, and business partners.

3. Personal Data We Collect

Information You Provide

• User Information: Full name, email address, phone/mobile number, gender, date of birth, city, state, and postal/delivery address.
• Login Credentials: Username and password, transactional history, queries, comments, and complaints.

Information We Collect Automatically

• Device & Log Data: Hardware configuration, browser type, device model, IP address, unique device identifiers, language preference, date/time of access, operating system, and mobile network information.
• Usage Data: Page views, consumption patterns, service interactions, and diagnostic data.
• Web Beacons: Included in promotional emails to measure open rates and campaign effectiveness.

Data from Third-Party Sources

With your consent — full name, email address, phone number, and payment/account-related information from third-party referrals or partners.

4. How & Why We Use Your Personal Data

We process your personal data when we have your consent, or when permitted under the Data Protection Legislation, including for:

• Providing core Platform features and services.
• Customising and personalising your experience.
• Managing your user account and monthly statements.
• Contacting and communicating with you.
• Improving products, services, and customer relationship management.
• Marketing, event-related communications, and business development.
• Investigating and responding to complaints and feedback.
• Processing transactions quickly and accurately.
• Sending SMS, WhatsApp, email, or app-based notifications.
• Detecting, preventing, and protecting against fraud and criminal activity.
• Managing loyalty points and reward/discount programs.
• Complying with regulatory requirements and applicable laws.

5. Communications from the Platform

You may opt out of marketing or promotional communications at any time using the Unsubscribe / Pause option. However, we may still send essential service communications — such as maintenance notices or policy updates — which are necessary for service delivery and cannot be opted out of unless you delete your account.

6. Processing of Minor Data

We do not knowingly process personal data of individuals below the age of 18 years, or of Persons with Disability unable to take legally binding decisions independently. If we discover such data has been collected unintentionally, we will erase it promptly.

7. How Long We Keep Your Data

We retain your personal data only as long as necessary to fulfil its purpose. If we have had no interactions with you for a consecutive 1 (one) year period, we will notify you 48 hours before erasing or anonymising your data.

8. Access, Correction & Erasure

You may modify your personal data in the "Profile" section of the application. To request access, correction, erasure, or to nominate another individual to exercise your rights, please contact our Data Protection Officer (details below).

9. Consent & Withdrawal

Where processing is based on consent, you may manage, review, or withdraw consent at any time. Upon withdrawal, certain services may no longer be available to you. Withdrawal does not affect the legality of processing carried out before the request.

10. Security of Your Personal Data

We implement appropriate technical and organisational measures to safeguard your data against loss, unauthorised access, and misuse. No electronic transmission or storage system can guarantee absolute security.

11. Links to Third-Party Applications

Our Platform may link to third-party applications whose privacy practices differ from ours. We are not responsible for the privacy practices of third parties once you leave our Platform.

12. Disclosure to Third Parties

We may disclose your personal data to third parties only as outlined in this Notice or as required by law. Categories include:

• Service Providers: Vendors assisting with order processing, payments, hosting, logistics, and IT support.
• Marketing & Analytics Partners: Advertising agencies, social media platforms, and analytics providers.
• Data Enrichment Partners: Trusted partners who assist in personalising communications and enhancing user experience.

All third parties are required to implement appropriate safeguards to ensure the confidentiality and lawful processing of your personal data.

13. Cross-Border Transfer

We may transfer your personal data to affiliates or partners outside India for the purposes set out in this Notice. We ensure such partners provide a comparable level of protection and comply with the Data Protection Legislation. Your personal data will not be transferred to any country blacklisted by the Indian Government.

14. Privacy Grievances

For any questions, grievances, or to exercise your rights, please contact our Data Protection Officer:

If your complaint is not addressed to your satisfaction, you may refer the matter to the Data Protection Board of India once constituted, in accordance with applicable law.

15. Updates to This Notice

We may update this Notice from time to time. All updates will be posted at the same link. If changes are significant, we will notify you through email, application alerts, or your chosen communication preferences.